OUR HISTORY

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OUR BEGINING

Where it all started

Started in 1970 by the matriarch of the family, Nurzakhanu Akberali Manji together with her husband Akberali Habib Manji, the family first ventured into baking. After selling baked products from home, they managed to get a business license in 1970 to operate the first proper bakery in Port Reitz, Mombasa.

With constant expansion of bakeries throughout the years and moving from numerous products to bread, Mini Bakeries Limited being the flagship company of the group has become East Africa’s biggest bread manufacturer.

At a very young age, her 3 sons joined her in the business and since then, they have all worked together to transform the small household bakery into a conglomerate

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OUR VISION

Become a global brand in the supply of quality bread and confectioneries.

OUR MISSION
To achieve and maintain market share leadership in the provision of nutritious, quality baked products at an affordable price for the benefit of all stakeholders in East Africa.

Values

Customer Centric-We continually strive to be the center of excellent customer service by offering positive customer experience through the development of new, affordable, and high-quality products, while ensuring timely & innovative solutions to meet our customers' tastes and preferences.

Commitment

We are committed to our employees’ personal growth & development through training and capacity-building initiatives which builds competence and promotes) an innovative culture and positive attitude.

 

Integrity

We value honesty, respect, and trust whilst being transparent about our processes and workflow by taking accountability for our actions through mutual respect among ourselves and our customers.